Bad Bunny tops Taylor Swift in a new Spotify poll: Polymarket

Bad Bunny has surged ahead of Taylor Swift in betting markets for Spotify's most-streamed artist of 2025 poll on Polymarket, an on-chain prediction market. Bad Bunny's chance of winning was 69% as of September 1, compared to 30% for Swift.

Everyone else –The Weeknd, Drake, Bruno Mars– is a distant memory at the moment.

This brief glimpse into the future is just one of many ways global streaming titans are being evaluated - not only by fans, but also by crypto traders who are wagering real money.

Polymarket’s Top Spotify Artist 2025 market has seen over $644,000 in volume, with Taylor Swift leading at $108K and Bad Bunny drawing over $63,000.

Bad Bunny's alleged crypto ties

Bad Bunny, a Puerto Rican reggae singer and Latin trap artist, is among the most streamed musicians worldwide.

Bad Bunny's role on Polymarket comes at a time when more and more people are connecting his name to an uncommon crypto.

Bad Bunny performs onstage during Night One of Bad Bunny. Source: Getty Images.

According to investigative reports, the Puerto Rican superstar may have some kind of informal connection to CONCHO, a meme coin based on Solana that draws inspiration from Puerto Rican culture.

Designer Quique Rivera, who worked closely with Bad Bunny on the album art, backed the token, which helped it gain traction.

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There are rumors that the artist is involved, but he has never confirmed it. The rumors connect him to the same island that became known for crypto migration after Hurricane Maria.

Since 2017, when Brock Pierce and other "Puertopians" moved to San Juan with plans to build a city powered by blockchain, Puerto Rico has been reportedly a magnet for crypto figures.

Bad Bunny, who continues to sell out back-to-back shows in San Juan, is often seen as a cultural counterpoint to this influx of money. He is a symbol of local pride that connects with a global crypto story.

Taylor swift-ly said no to FTX

Taylor Swift, on the other hand, has faced her own challenges within the industry.

She is said to have turned down a sponsorship deal with FTX, which is now bankrupt, after asking tough questions about securities law. This decision, in retrospect, has clearly saved her reputation.

Related: What are tokenized stocks? Explained

Polymarket, which operates on the blockchain, allows people to trade "yes" and "no" shares on real-world events.

Tokenizing predictions has made it a popular platform for crypto traders who want to learn about politics and policy, as well as culture wars, such as the Bad Bunny vs. Taylor Swift streaming battle.

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