VivoPower Raises $121M to Launch XRP Treasury Strategy With Saudi Royal Backing

VivoPower International (VVPR), a Nasdaq-listed energy company, said on Wednesday it has secured $121 million in a private share placement to fund its pivot to digital asset treasury focusing on XRP XRP, the fourth largest cryptocurrency by market capitalization.

The raise was led by Saudi Prince Abdulaziz bin Turki Abdulaziz Al Saud, investing $100 million, a spokesperson to the company told CoinDesk. The company sold 20 million ordinary shares priced at $6.05 per share.

Adam Traidman, a former Ripple executive who led the SBI Ripple Asia, is joining the company as chairman of the board of advisors, according to the press release. Ripple is an enterprise-focused blockchain service provider closely related to the XRP Ledger.

VivoPower shares surged as much as 26% on the news before giving back some of the gains. Recently, they were up over 11%, trading around $6.75.

The move is the latest example of public firms raising money to purchase and add digital assets to their treasuries, a playbook popularized by Michael Saylor's Strategy (MSTR) that has become the largest corporate holder of bitcoin BTC. While BTC has been the most sought-after asset among these firms, recent newcomers like DeFi Development and SharpLink Gaming directed their focus to Solana's SOL SOL and Ethereum's ether ETH, respectively.

VivoPower, founded in 2014, aims to be the first publicly traded company with a crypto treasury strategy centered around XRP. It also plans to spin off its legacy business.

"After reviewing a number of listed vehicles seeking to embrace a digital asset treasury model, we selected VivoPower given its strategic focus on XRP and its objective to contribute to building out of the XRPL ecosystem," Prince Abdulaziz said in a statement. "We have been investors in the digital asset sector for a decade and have been long-term holders of XRP."

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